GoKawiilToyota revives Scion brand with KEI-01 mini-truck concept
Toyota announced it is reviving its discontinued Scion sub-brand as 'Scion by Toyota,' unveiling the KEI-01, a small Japanese-style Kei truck aimed at the US market. The move follows President Trump's stated push last year for the Department of Transportation to legalize Japan's tiny Kei cars and trucks in the US.