GoKawiilBlizzard, Kindred and Spill leaders discuss building brand communities at Fast Company event
Executives Johanna Faries of Blizzard Entertainment, Justine Palefsky of Kindred, and Alphonzo Terrell of Spill joined a panel moderated by Fast Company's Morgan Brady to discuss how companies can turn passive audiences into engaged communities. They emphasized that authentic community cannot be created through marketing gimmicks but must be built by listening to customers and relinquishing some corporate control.