GoKawiilBurger King Kids' Meal Sales Jump 40% as More Adults Order Them
Burger King's King Jr. meal sales rose 40% year over year last quarter, reaching a decade-high level, driven partly by upgraded chicken nuggets and a Dragon Ball Super promotion. President Tom Curtis said a growing number of adults are buying the kids' meals for smaller portions, with Circana data showing adult orders of kids' meals up 28% since 2019.