GoKawiilValve tells developers trust and updates are best defense against AI clone games
At the Steam Indie Connect event in Busan on October 27, Valve's Steam Business Team told Korean developers that building community trust and shipping consistent updates is the strongest safeguard against AI-generated clone games, since a distinct identity built over time is harder to copy than a single mechanic. Representatives Tom Giardino and Marc Wilkinson also shared Steam platform data, noting a peak of 43.5 million concurrent users and 126% revenue growth in South Korea over five years, and introduced new developer tools including a Wishlist Data API.