GoKawiilAdults aged 18-34 become fastest-growing buyers of fast-food kids' meals
Fast-food chains are seeing adults aged 18 to 34 emerge as the fastest-growing group ordering kids' meals, even as children themselves increasingly favor other options like Korean barbecue over traditional burgers. McDonald's tapped into this shift in March by releasing a kids'-meal tie-in for 'KPop Demon Hunters,' an animated musical that became Netflix's most-watched film and drew heavy adult viewership.