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Coffee brands skip discounts for National Coffee Day, WIRED rounds up gear deals instead

WIRED reports that for National Coffee Day 2026, major chains like Starbucks and Krispy Kreme are largely offering new coffee-flavored products rather than the free or discounted coffee promotions typical in past years. In response, WIRED compiled deals for home coffee-making, including an Atlas Coffee Club subscription promotion running through October 5 and a De'Longhi Rivelia super-automatic espresso machine listed at its lowest tracked price.