GoKawiilEntrepreneur Op-Ed: Businesses Lose Customers Through Weak Lead Follow-Through, Not Low Ad Spend
A business advisory column argues that raising marketing budgets often fails to produce more customers because companies misdiagnose the real problem. The author says firms frequently lose revenue not from insufficient visibility but from poor targeting, unclear value propositions, mishandled inquiries and weak conversion processes. The piece recommends auditing the full funnel—from first interest to final sale—before spending more on ads.