GoKawiil
Tech News
An Entrepreneur contributor argues that businesses, using dental practices as an example, often mistake more leads for real growth. The piece compares two hypothetical practices—one that boosts ad spend and discounts to generate more inquiries, and another that focuses on converting existing leads through faster responses and better processes.
A marketing executive writing for Entrepreneur argues that companies often respond to downturns by slashing brand marketing budgets in favor of lead-generation spend, since performance campaigns show clearer, line-item returns. The author contends this shift causes lead quality to erode over time and leaves firms less visible when competitors who kept brand spending intact are positioned to capture demand once the market recovers.
An Entrepreneur contributor cites data showing 47% of calls to U.S. businesses arrive outside traditional 9-to-5 hours, and argues many companies fail to answer them. The piece recommends using 24-hour answering services, on-call staff rotations, and self-service options to capture leads generated during off-hours.
A contributor to Entrepreneur argues that many companies, especially in B2B SaaS, mistakenly treat marketing spend as a vending machine that should instantly dispense leads for every dollar spent. Instead, the piece proposes viewing marketing like an investment account, where some efforts pay off immediately and others build trust and recall over time, eventually compounding into inbound demand.