GoKawiilEntrepreneur Opinion: Marketing Automation and AI Are Erasing Natural 'Stop' Points
A contributor to Entrepreneur argues that automation and AI have removed the traditional cost and effort barriers that once limited how much marketing outreach a customer received. The piece cites a Boston Consulting Group survey of over 23,000 consumers, finding 80% comfortable with personalization but two-thirds recently encountering personalization that felt inaccurate or invasive, prompting some to unsubscribe or disengage. The author recommends marketers ask how strong and recent a customer signal is, how much has already been communicated, and what conditions should trigger a stop.