Meta's European ad revenue growth slows after less-personalized ads rollout
Meta reported European advertising revenue grew 18 percent year-on-year in the third quarter, down from previous quarters and well behind 33 percent growth in the US and Canada. The company introduced a Less-Personalized Ads option across the EU this year after regulators fined it €200 million for violating Digital Markets Act rules requiring a lower-data alternative to personalized ads.