GoKawiilWhoop's $359 Life tier adds ECG and blood pressure tracking to justify premium price
Whoop's top-tier Life membership, priced at $359 annually, distinguishes itself mainly through two features: an ECG capable of detecting atrial fibrillation signs and expanded cardiovascular and blood pressure monitoring. The company cautions these tools aren't meant for users with arrhythmias other than AFib, positioning the tier as a niche option rather than a mass-market upgrade.