GoKawiilPoppi co-founder Allison Ellsworth launches new hydration brand Jetty
Allison Ellsworth, who sold Poppi to PepsiCo for $1.95 billion, has launched a new brand called Jetty with her husband and Poppi co-founder Stephen Ellsworth. Jetty is described as an 'everyday hydration' brand selling powders and liquid beverages, and the couple is self-funding it with a $2.5 million investment.