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Toyota revives Scion brand with Kei-01 mini pickup built in Indiana

Toyota will launch the Scion Kei-01, a compact Kei-style pickup truck, in the second half of 2027, reviving the Scion sub-brand it retired years ago. The truck will be built at Toyota's Princeton, Indiana plant following a $34 million investment to add new assembly operations, creating roughly 50 jobs. It uses a 660cc three-cylinder engine with CVT and selectable four-wheel drive, and is classified as a low-speed vehicle limited to 25 mph.