GoKawiilMemory chip shortage pushes hardware makers to raise prices or trim specs
A worldwide shortage of memory chips, driven largely by demand for AI infrastructure, is squeezing hardware manufacturers just as major companies prepare new product launches. Apple has already unveiled Mac minis and Mac Studios with new M6 chips, with an iPhone event expected in September featuring the iPhone 18 Pro, Pro Max, a foldable iPhone, and new Apple Watches. Makers are responding to rising component costs by either raising prices on devices or reducing memory and storage specifications to keep costs down.