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Apple unveiled a new MacBook Pro featuring a tandem OLED touchscreen with up to 2,000 nits brightness, 120Hz refresh rate, and a built-in touch sensor, running on M5 Pro or M5 Max chips. The 14-inch model starts at $2,899 and the 16-inch at $3,399, both preorderable now and shipping November 6th, with slimmer, lighter designs and up to 24 hours of battery life.
Apple's John Ternus posted a short video showing an Apple logo-shaped spotlight illuminating a MacBook-shaped wall, hours before the company's planned reveal of a redesigned MacBook Pro featuring a touchscreen and OLED display. The unveiling, set for 10 a.m. PT, follows two days of other launches this week, including a new iPad mini and M6 versions of the MacBook Pro and iMac, and is being held with press gathered in Los Angeles rather than via a standard press release.
Apple held an invite-only event in Los Angeles to reveal a redesigned MacBook Pro featuring a touchscreen display, the first true touch-enabled Mac laptop. The announcement follows this week's quieter M6 chip updates to the MacBook Pro and iMac, and Monday's new OLED iPad Mini. The Verge attended in person, noting the event had no public livestream and a brief keynote similar to the earlier MacBook Neo launch.
Apple's October 28th event follows recent launches including the HomeView smart display and iPhone Duo foldable. Ahead of the event, Apple already updated the iPad Mini with a larger OLED screen and refreshed the iMac and entry-level MacBook Pro with M6 chips.
Apple is hosting a launch event in Los Angeles, widely expected to introduce its first touchscreen MacBook Pro, rumored to be called the MacBook Ultra. The event follows a string of recent Apple releases this week, including an OLED iPad mini, a 14-inch MacBook Pro, and iMacs with M6 chips. Coverage of the event is being live-blogged starting at 10AM ET, with the main presentation anticipated around 1PM ET.
Leaker pdfu found visual assets for a Dynamic Island interface element inside a new MenuBarAgent component in macOS 27, including compact and minimal system views. The assets suggest Siri will adopt a droplet-like design expanding from the Dynamic Island, mirroring its iPhone implementation, ahead of Apple's expected unveiling of a touchscreen OLED MacBook Pro.
Apple has raised the MacBook Neo's Education Store starting price to $649, a $50 increase, after an earlier $100 bump in June. The entry configuration still includes 256GB of storage and 8GB of RAM but lacks Touch ID, and the student discount off the regular $699 price is now only $50 instead of the previous $100.
Apple's newly announced M6-powered iMac and 14-inch MacBook Pro launch at the same starting prices as their predecessors, with the iMac also gaining extra CPU and GPU cores at no added cost. This breaks from a pattern of recent Apple launches that included price increases.
Apple announced updated iMac and MacBook Pro models featuring its new M6 chip, according to a recap on the 9to5Mac Daily podcast. The episode summarized the announcement alongside other top stories of the day but did not detail pricing or availability.
Mark Gurman reports Apple has discussed pricing the new 14-inch OLED touchscreen MacBook Pro with M5 Pro chip at $2,899, with the 16-inch version likely starting around $3,399. He says Apple plans to keep selling the current non-touch MacBook Pro models alongside the redesigned ones rather than replacing them.
Apple has refreshed the iMac and entry-level 14-inch MacBook Pro with its new M6 chip, following its debut in the Mac mini weeks earlier. The iMac offers two M6 configurations—a 10-core and a 12-core variant—with RAM and storage ceilings of 24GB/1TB and 32GB/2TB respectively, while the MacBook Pro comes in a single 12-core configuration maxing out at 32GB RAM and 4TB storage.
Apple's cheapest laptop, the MacBook Neo, starts at $699 with an A18 Pro chip and 8GB of RAM, while the more popular MacBook Air starts at $1,299. The Mac mini desktop offers more processing power than either laptop while costing less, making it a budget option for buyers who don't need portability.