GoKawiilMacmillan quietly shut down its 'NOA' AI assistant after lavish launch party
Macmillan Publishers staff say the company threw an elaborate celebration in January 2024 to introduce an AI chatbot called NOA, built by Chaptr and backed by parent company Holtzbrinck. Employees were trained to use NOA for drafting emails, marketing copy, research, and even performance review goals, with assurances the tool wouldn't leak proprietary data to third parties. The tool was reportedly later discontinued.