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Entrepreneur column: fix feedback timing before problems become irreversible

A leadership coach writing in Entrepreneur argues that companies and managers often collect feedback too late to act on it, citing Disneyland's Magic Key pass renewal email as an example of feedback tied to a contract date rather than genuine customer sentiment. The author, a longtime pass holder who decided months earlier not to renew, says earlier outreach might have changed her mind, and draws a parallel to a tech-leader client who learned about a missed product deadline only days before launch despite regular check-ins.