GoKawiilJoanna and Chip Gaines Cite Burnout, Say Refocusing on Purpose Revived Magnolia
Joanna Gaines said she and husband Chip had drifted from Magnolia's original purpose after nearly 25 years building the lifestyle, retail and media brand. She said a specific decision helped them refocus, though the exact change was not detailed. Leadership experts cited in the report said the move was the right one for the founders.