GoKawiilCodie Sanchez Scales 'Boring Business' Movement Into Contrarian Thinking Empire
Codie Sanchez, who built a following of roughly 15 million by teaching people to buy overlooked small businesses like laundromats and car washes, has expanded her platform into a larger company called Contrarian Thinking that spans investment, advisory and media work. She credits her success to buying aging owners' established businesses rather than starting from scratch, a strategy she first used over a decade ago and later turned into a bestselling book and online following.