GoKawiilE.l.f. Beauty posts $1.64B in sales, up 25%, CFO credits social listening
E.l.f. Beauty's fiscal 2026 annual sales climbed 25% to $1.64 billion, with the company now valued at $6.6 billion and most products priced at $10 or less. CFO Mandy Fields told CNBC that the company monitors social media comments and TikTok Lives to shape new product ideas, citing bronzing drops and a pickle-flavored lip balm as examples born from online requests and trends.