GoKawiilMark Rober says real-world stunts are his defense against AI slop on YouTube
Former NASA engineer and YouTuber Mark Rober, who has 85.7 million subscribers, told Business Insider that doing genuine real-world experiments is how creators can stand out from AI-generated content. He said his YouTube videos generated about $17 million in revenue last year, roughly matching production costs, and that his company CrunchLabs now employs over 200 people.