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Market Disruption

1 GoKawiil brief on this topic

Entrepreneur op-ed: five internal barriers block companies from breakout growth

An Entrepreneur contributor argues that companies plateau not because of competitors but due to self-imposed limits, chiefly the habit of chasing a comfortable 'fair share' of the market instead of defining themselves by unmet customer needs. The piece, drawn from a keynote at CIBC's Global Corporate and Investment Banking Offsite in Detroit, identifies five internal drag factors—complacency, fear of failure, intimidation by larger rivals, reliance on legacy approaches, and false confidence from busywork—as the real obstacles to becoming a great company.