GoKawiilEntrepreneur op-ed: unresolved business decisions quietly derail website redesigns
An Entrepreneur contributor argues that companies often postpone core business decisions—like how to name or structure overlapping product lines—and those unresolved choices resurface painfully during website redesigns. The piece describes this phenomenon as 'decision debt,' where temporary internal workarounds by sales, product and marketing teams eventually collide during sitemap planning and copy reviews.