GoKawiilEntrepreneur op-ed urges B2B SaaS firms to ditch 'vending machine' marketing model
A contributor to Entrepreneur argues that many companies, especially in B2B SaaS, mistakenly treat marketing spend as a vending machine that should instantly dispense leads for every dollar spent. Instead, the piece proposes viewing marketing like an investment account, where some efforts pay off immediately and others build trust and recall over time, eventually compounding into inbound demand.