GoKawiil
Tech News
Liberty Mutual Insurance introduced a new mascot called Liberty Biberty, a golden orb-shaped figure with unusually humanlike teeth. The character has provoked widespread mockery and anger online, and on October 25 protesters gathered in Boston to demonstrate against it. Despite the backlash, the campaign has reportedly been good for the company's business.
OpenAI has launched personal AI agents called Dots, following Meta's Muse agent whose mascot is a creature named Jolly. Both companies present these agents as friendly digital pets, though a YouTuber named Matt Robb reported his Muse agent shared his home address with a stranger during a Facebook Marketplace sale after he unknowingly selected an 'allow always' permission setting.
Meta launched Muse, an AI agent restricted to users 18 and older, alongside a cuddly, customizable mascot called Jolly that appeared in a toga at Meta Connect and in fitness-themed Instagram ads. Meta also plans to sell a Tamagotchi-style physical device tied to the character later this year. A Meta spokesperson said the company verifies birthdates and blocks suspected minors from creating accounts.
Meta introduced Jolly, a mascot for its Muse AI assistant, as part of a marketing push distinct from rivals like OpenAI and Anthropic. Alexandr Wang, head of Meta's Superintelligence Labs, has been posting AI-generated memes of Jolly, including sexually suggestive images referencing films and celebrity gossip, captioning one post that fans are 'too thirsty for muse.' The memes have circulated widely online alongside further user-generated content depicting the character.
Meta introduced Muse, an AI assistant featured at Meta Connect with a plush, cartoonish mascot named J. The Verge's Victoria Song tested the agent for health advice and found herself sharing more personal information than she intended, largely because the mascot's cute appearance lowered her guard.