GoKawiilCloudflare CEO Matthew Prince discusses bot traffic and AI's impact on the web
In a Decoder interview, Cloudflare CEO Matthew Prince discussed how the company sits between websites and AI bots, giving site owners options to block, allow, or charge for automated access. Cloudflare's own data found that bots now account for more than half of internet traffic, a share that continues to rise as AI companies scrape content and deploy agents. Prince also addressed Cloudflare's earlier layoff of over 1,000 employees this year, tied to an op-ed he wrote about replacing staff with AI.