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Meta Ad Business

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Meta ad revenue growth outpaces Google Search in Q3

Meta's advertising revenue rose 26% year-over-year to $63.1 billion in the third quarter, compared with 12% growth to $63.4 billion for Google's Search division. The 14-point gap is the widest in Meta's favor since 2021, as Meta scales AI-driven ad targeting on Facebook and Instagram while Google faces competition from chatbots like ChatGPT, Claude and its own Muse.