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Meta's Muse, an AI agent unveiled at Meta Connect, can send emails, book travel, fill out forms and make purchases on a user's behalf through a dedicated virtual machine. Meta said it will expand Muse to AI glasses, computer use and commerce connectors, and TechCrunch reported the company is also linking Muse to Slack, Canva, QuickBooks, Notion and Meta ad accounts for small businesses.
Meta demonstrated its $1,299 VR Glasses at Connect in September, while Xreal, partnering with Google on the Android XR platform, has priced its competing Aura glasses at $1,279 for a 12GB/256GB model. Xreal's Aura is open for preorder to existing paid reservation holders, with wider public preorders coming in weeks and shipping to the US, Canada, Japan and South Korea this year, ahead of Meta's device.
At Connect, Mark Zuckerberg introduced the Muse Charm, a small pendant device running Meta's Muse AI assistant, set to launch as soon as December this year. The announcement came amid a broader showcase of smart glasses and a new VR headset, but notably without updates to Meta's existing neural band wrist wearable.
Meta Platforms stock closed at $725.18 on Wednesday, up 27% from $572.34 at the end of August, marking its strongest monthly performance since November 2022. The rally followed the September 8 launch of Muse, Meta's personal AI agent app, which topped ChatGPT in Apple iOS downloads, and was reinforced by announcements at Meta's Connect conference and the hiring of former MongoDB CEO CJ Desai to lead a new enterprise AI unit.
Meta launched Muse for Small Business, integrating its Muse AI agent with software from Asana, Zoom, Intuit, Box, Canva and Slack, plus Meta ad accounts and business Instagram and Facebook profiles. Pricing wasn't disclosed, though the blog referenced the existing consumer Muse app's free tier with usage limits and paid subscription option. The move follows Monday's announcement of a broader enterprise platform led by newly hired CJ Desai, former MongoDB CEO.
At its annual Connect event, Meta unveiled Muse, a new personal AI agent, with CEO Mark Zuckerberg signaling the company's intent to embed AI features broadly across its products. TechCrunch's Equity podcast hosts discussed the launch, noting it arrived the same week as new model releases from OpenAI and Anthropic, which have focused more on coding and enterprise tools.
Meta's newly rolled out Muse AI assistant can identify and cancel consumers' recurring subscriptions, folding that function into a broader personal-assistant tool rather than a standalone subscription-management app. The launch comes as U.S. consumer subscription spending has risen sharply, with Mastercard and FT Strategies reporting 44% of consumers increased subscription spending in 2025 to an average of $1,887 annually.
Meta launched Muse, an AI agent restricted to users 18 and older, alongside a cuddly, customizable mascot called Jolly that appeared in a toga at Meta Connect and in fitness-themed Instagram ads. Meta also plans to sell a Tamagotchi-style physical device tied to the character later this year. A Meta spokesperson said the company verifies birthdates and blocks suspected minors from creating accounts.
At Meta Connect, the company showcased an unreleased line of audio-only smart glasses featuring six microphones but no camera, focused on music playback and hands-free calls. The glasses will integrate with Meta's Muse AI agent, allowing users to issue verbal commands and choose a personalized digital avatar to represent the assistant.
Muse, Meta's AI app launched September 8, has surpassed 3.4 million downloads according to Sensor Tower, up from 2.5 million earlier in the week. The jump follows Meta's promotion of the app at its Connect developer conference, where it unveiled upcoming features like video chat with the Muse avatar, Mac computer-use support, and smart glasses integration. Other trackers like Apptopia and Appfigures report somewhat different totals, ranging from 2.3 million to 4.3 million downloads.
Mark Zuckerberg has said in recent interviews that Ray-Ban Meta glasses signal photo-taking more clearly than smartphones do, since the glasses light up when capturing an image while phones typically do not. Journalist Joanna Stern countered that holding up a phone is itself a visible cue, even without a light indicator.
At its annual Connect conference, Meta introduced the Muse Charm, a keychain-like pendant giving quick access to its Muse AI assistant, without disclosing a price. The company also said more than 100 styles of AI glasses would be available by the end of 2026, positioning Muse as central to its hardware push, an event held a week ahead of OpenAI's developer conference.