GoKawiilEntrepreneur Op-Ed: Small Businesses Build Loyalty Through Small Customer Interactions
An Entrepreneur contributor argues that small businesses should treat every customer touchpoint, from storefront cleanliness to website usability, as part of a cumulative experience that builds loyalty. The piece recommends auditing the full customer journey to find hidden friction points rather than assuming where problems lie, and highlights culturally relevant campaigns and consistent service as ways to earn trust.