GoKawiilMichaels leans into 'whimsymaxxing' trend with craft supplies for DIY decor
An online microtrend dubbed 'whimsymaxxing' — decorating everyday objects and surroundings with playful, decorative flourishes like stick-on jewels — has gained traction, and craft retailer Michaels is positioned to supply materials for it. The trend encompasses activities from collecting colorful trinkets to bedazzling household items.