Microsoft's Xbox unit announced a new division called XP that will expand its game franchises into film, television, merchandise and live events. The division includes four arms—Xbox Pictures, Xbox Products, Xbox Places and Xbox Partnerships—and will be led by Kayleen Walters, former executive producer of A Minecraft Movie. Maria Angelidou-Smith, previously of Meta and Reddit, was also named the new CEO of Mojang and Minecraft.
cnet.com
· 2026-10-08
Microsoft has formed a new internal division called Xbox Experiences (XP) to oversee the expansion of its gaming franchises into movies, television shows and physical products like toys. The unit will be led by former Mojang CEO Helen Chiang, who previously worked as an executive producer on A Minecraft Movie.
gizmodo.com
· 2026-10-08
Microsoft has introduced a new division named XP dedicated to expanding Xbox's gaming franchises into television, film, and live events. Led by Kayleen Walters, the division aims to reach new audiences and strengthen existing fan engagement through storytelling and partnerships. This move aligns with Microsoft's broader strategy to transform its gaming IP into a multimedia entertainment empire.
engadget.com
· 2026-10-08
GoKawiil