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Counterpoint: Apple's OLED MacBook Pro to drive 50% jump in premium laptop displays in 2026

Counterpoint Research forecasts that OLED notebook display shipments will rise 50% in 2026, partly driven by Apple's expected shift to OLED in next-generation MacBook Pro models. The firm projects advanced notebook displays overall will grow 11% even as the broader notebook display market shrinks 3%, with OLED's share of the advanced segment rising from 56% to 75% as MiniLED declines.

Microsoft unveils Surface Laptop Ultra specs at San Francisco event

Microsoft showcased its upcoming Surface Laptop Ultra, revealing a 15-inch Mini-LED PixelSense Ultra touchscreen with a 3:2 aspect ratio and up to 2,000 nits of peak brightness. The device includes an NVIDIA RTX Spark chip, a touchpad 30 percent larger than typical 15-inch Surface models, and a range of ports including USB-C, USB-A, HDMI, 3.5mm audio, a full-size SD card reader, and a new magnetic USB-C port called Magnetic Connect.

Report: Apple to keep miniLED MacBook Pro through 2028, paving way for pricier MacBook Ultra

A new supply-chain report from Omdia indicates Apple will continue producing current miniLED display panels through 2028, suggesting the existing MacBook Pro design will stay in the lineup alongside a redesigned OLED model. That redesigned version, expected as soon as next month with a touchscreen, thinner build, and Dynamic Island, is increasingly likely to be branded MacBook Ultra rather than replace the MacBook Pro name outright.