GoKawiilMixue's bargain ice-cream chain surpasses McDonald's in global store count
Mixue, the Chinese soft-serve and tea chain founded by brothers Zhang Hongchao and Zhang Hongfu, now operates more than 47,000 stores worldwide, more than McDonald's, per the Wall Street Journal. The company built its footprint by targeting smaller Chinese cities and towns with cheap products, such as 45-cent cones, rather than competing in major urban markets. Mixue recently went public in Hong Kong and is valued around $10 billion.