GoKawiilSurvey: Americans earning over $100K trust influencer recommendations more
A Morning Consult survey of roughly 2,000 U.S. adults conducted for Business Insider found that 61% of people earning over $100,000 a year trust influencers' product recommendations, compared with about half of those earning less. High earners were also more likely to say their trust in influencers has grown in recent years and to express interest in becoming influencers themselves.