GoKawiilMS NOW launches paid Membership tier built around Maddow, Hayes and other anchors
MS NOW, formerly MSNBC, is rolling out a subscription program called Membership that aims to convert casual viewers into paying fans centered on its on-air talent, including Chris Hayes, Stephanie Ruhle and Rachel Maddow. Network president Rebecca Kutler said the offering followed a survey of 18,000 people before finalizing the plan, which she discussed in an interview ahead of the launch.