GoKawiilGoogle expands AI Mode ads to 10 more countries, adds multi-turn ads in US
Google is rolling out sponsored listings in AI Mode search results to India, Australia, Canada, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, with Brazil, Mexico and the UK slated to follow later in Q4 2026. The company says ads will carry a 'Sponsored' label to separate them from AI-generated answers, and in the US it is also testing ads that appear during follow-up questions within the same AI Mode conversation.