GoKawiilCal AI founder details influencer-driven growth strategy at TechCrunch Disrupt
At TechCrunch Disrupt, 19-year-old Zach Yadegari explained how his calorie-tracking app Cal AI grew by paying a large number of influencers to post about the product, negotiating payouts tied to audience reach. He said the company, founded in 2024, generated over $30 million in revenue in two years before being acquired by MyFitness in March for an undisclosed sum.