GoKawiilCoca-Cola's 1985 New Coke launch collapsed despite 200,000 taste tests
An Entrepreneur contributor revisits Coca-Cola's 1985 decision to replace its original formula with New Coke after more than 200,000 blind taste tests showed consumers preferred the sweeter recipe over both original Coke and Pepsi. The company launched New Coke on April 23, 1985, only for the change to fail within weeks despite the extensive research behind it.