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The NHL has begun releasing short audio stories, 60 to 90 seconds long, styled after romance novel conventions and featuring real players like Trevor Zegras, Sebastian Aho and Jack Eichel. Written and narrated by hockey romance author C.R. Jane as part of the league's 'Hot for Hockey' campaign, the pieces read more like book-jacket blurbs than actual stories, and the league plans to promote them through BookTok creators.
The National Hockey League has unveiled a marketing campaign called 'Hot for Hockey,' aiming to capitalize on the popularity of hockey-themed romance novels that have gained traction on BookTok. The campaign seeks to connect the league with fans drawn to the genre's growing readership.
YouTube TV has finished folding ESPN Unlimited directly into its platform, meaning eligible subscribers no longer need to open a separate ESPN app to stream its content. The rollout, promised as part of last year's carriage deal after ESPN briefly left YouTube TV, covers events like the US Open, college football, WWE, La Liga and out-of-market NHL games, plus ESPN Originals and the 30 for 30 library.