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Niche Marketing

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Entrepreneur Guide Details Steps to Convert an E-commerce Niche Into an Actual Business

A new Entrepreneur op-ed argues that identifying a profitable niche is only the first step for e-commerce founders, who often stall by over-researching or polishing websites before validating demand. The author outlines a practical approach: define a single customer and problem, translate that problem into a specific offer, and test it cheaply before scaling.