GoKawiilStarman Holding acquires GoPro for $285 million, pivots toward defense and aerospace
GoPro has been bought by Starman Holding, a diversified holding company with ties to phone case brands like Incipio and Incase, in a $285 million cash deal characterized as a merger. GoPro CEO Nick Woodman is now positioning the company as an imaging and optics business serving national security, AI infrastructure, and aerospace markets rather than just consumer action cameras. The deal follows closely on the heels of YouTuber Markiplier becoming GoPro's largest shareholder without disclosing it in a sponsored review.