GoKawiilBose's new wired headphones sell out amid Gen Z retro demand
Bose launched a new line of wired headphones that quickly sold out, according to Raza Haider, the company's president of premium consumer audio. Haider says he noticed a resurgence of wired headphones among college students, a trend he says even his own daughter remarked on as a reversal from when wired headphones were considered uncool.