GoKawiilCounterpoint: Apple's OLED MacBook Pro to drive 50% jump in premium laptop displays in 2026
Counterpoint Research forecasts that OLED notebook display shipments will rise 50% in 2026, partly driven by Apple's expected shift to OLED in next-generation MacBook Pro models. The firm projects advanced notebook displays overall will grow 11% even as the broader notebook display market shrinks 3%, with OLED's share of the advanced segment rising from 56% to 75% as MiniLED declines.