GoKawiil
Tech News
Nvidia is implementing another round of price increases across its RTX 50 series graphics cards this week, with the RTX 5090 rising by nearly $500 on top of its roughly $6,000 price tag. Lower-end cards like the RTX 5050 and 5060 will see smaller increases of $30-60. Earlier RTX 40 and 30 series cards are not directly affected by this change.
A Reddit user posted photos showing Japanese retail prices for Nvidia RTX 50-series graphics cards running 5.66% to 41.1% higher than equivalent Amazon US listings, with the RTX 5060 Ti 8GB showing the steepest markup. The comparison, converted at current exchange rates, found RTX 5080 cards averaging a 12.71% premium over US pre-tax prices, with the gap narrowing to under 4% when an 8.5% US sales tax is factored in. Notably, the RTX 5090 was absent from the Japanese listings entirely.
GPU prices are climbing sharply, with NVIDIA's RTX 50-series up as much as 39 percent and AMD cards rising up to 10 percent, driven by demand from AI companies and individuals building local AI setups. Cards with large VRAM capacities, such as the older NVIDIA GeForce RTX 3090, are commanding strong resale value because they can handle AI workloads despite their age.
A developer released an experimental utility called NvpwrControl on GitHub that lets owners of NVIDIA RTX 50-series gaming laptops manually raise their GPU's power limit beyond factory settings. According to VideoCardz, the tool can push the RTX 5090 Laptop GPU's ceiling up to 225W, roughly 40W above its stock maximum with Dynamic Boost.
Nvidia's DLSS 5 has launched as an official feature in NBA 2K27, marking the first first-party implementation of the technology after weeks of community mods. Tom's Hardware tested it across the full RTX 50-series lineup, finding it demands a notable performance cost but still runs at 1080p on nearly every Blackwell GPU.
Nvidia has launched DLSS 5 for the first time inside NBA 2K27, built with developer Visual Concepts to enhance lighting and shadows on top of scanned player models rather than replace the game's rendering pipeline. The feature is currently restricted to RTX 50-series cards, though Nvidia says support for RTX 40-series GPUs will follow at an unspecified date.