GoKawiilApple retains TWS earbud lead in Q2 2026 as Shokz drives open-ear boom
Omdia data show Apple shipped 16.8 million true wireless stereo earbuds in Q2 2026, up 1.2% year over year, giving it 20.5% market share even as the overall TWS category shrank 0.7%. Meanwhile, the open wireless stereo segment—clip-on and ear-hook designs that leave the ear canal open—grew 12%, led by Shokz with a 10.3% share after 107.9% growth.