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2 GoKawiil briefs on this topic

Google avoids forced sale of ad exchange in DOJ antitrust remedy ruling

A federal judge has decided that Google will not be required to divest its ad exchange, formerly known as AdX, despite the company's 2025 loss in the Justice Department's ad tech antitrust case. Judge Leonie Brinkema found Google had illegally tied publishers to its exchange but rejected claims of wrongdoing on the advertiser side of the business. The full set of remedies, which may include fines and mandated changes to business practices, remains sealed for two weeks while parties negotiate redactions.

FTC and 22 states sue Amazon over hidden ad auction surcharges

The Federal Trade Commission, joined by 22 states, filed suit against Amazon on Monday alleging the company secretly inflated prices in its Sponsored Products, Sponsored Brands and Display ad auctions for more than seven years. The complaint says Amazon told over 500,000 small and medium businesses they'd pay just a penny above the next-highest bid in a 'second-price' auction, but from 2019 quietly inserted a hidden 'soft reserve price' using a fabricated bidder to push winning advertisers to pay their full bid instead.