GoKawiilReputation expert outlines six-step plan to counter online defamation's spread across search and AI
A veteran reputation-management consultant with 25 years of experience says businesses often make the mistake of focusing solely on removing a defamatory post rather than rebuilding the accurate narrative that persists across Google, AI search tools, and public perception. He outlines that false claims can spread beyond their origin, get cited by other outlets, and shape AI-generated summaries long after the original post appears.