GoKawiilGoogle's AI Overviews reshape web traffic for publishers, industry data shows
Google's 2024 rollout of AI Overviews, which places AI-generated summaries above traditional search links, has altered how readers interact with search results. Investigations by the Press Gazette found the feature appearing in roughly a quarter of news-related searches by May 2024, with effects on publisher traffic becoming evident by August. The News/Media Alliance had warned the change could severely hurt web traffic for news outlets.