GoKawiilPYMNTS study: missing digital wallets drive Gen Z shoppers to abandon carts
A PYMNTS Intelligence study found that 36% of Gen Z shoppers abandoned an online purchase in the past 30 days because their preferred payment method wasn't offered at checkout, compared with 31% of millennials, 15% of Gen X and 8.3% of boomers and seniors. The study estimates 40 million Gen Z and millennial consumers abandoned carts for this reason in a single month.