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Pabst Blue Ribbon

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World's Fair replica on National Mall revives 1893 Columbian Exposition imagery

A temporary structure built on the National Mall this past July echoed the classical architecture of the 1893 World's Columbian Exposition in Chicago. The piece traces how that six-month fair became a recurring cultural touchstone, appearing in branding, conspiracy theories, and political imagery well over a century later.

Pabst Blue Ribbon publicizes 40,000-pound beer heist on Instagram

Pabst Blue Ribbon announced on Instagram that thieves stole roughly 40,000 pounds of its beer, turning the theft into a public marketing moment rather than a quiet internal matter. The move mirrors a growing trend of brands, like KitKat previously, openly acknowledging cargo thefts and using them to generate social media buzz.

Pabst Blue Ribbon issues public ultimatum after 50,000 cans stolen in California

Thieves used fraudulent subcontracting paperwork to arrange a fake pickup at a Pabst distribution center in Montclair, California, making off with roughly 40,000 pounds of beer worth about $25,000. Pabst responded with a tongue-in-cheek social media countdown demanding the return of its 'truck,' though police clarified no truck was actually stolen, just the cargo. A separate $45,000 shipment bound for Tucson vanished from the same facility the same day, and investigators are exploring a possible link.